For more than 25 years, DITA Group's focus has been on mastering the art of eyewear. Indeed, the tradition of not compromising fashion and style for functionality is alive among designers, craftsmen, and technicians of this famous eyeglasses and sunglasses manufacturer. Thanks to their attention to detail, creativity, professionalism, and inventive mindset, the new DITA-Lancier collection representing innovative concepts has been launched. Moreover, a team of nearly 60 global sales representatives has announced a powerful marketplace take-home ''Two-week Test Drive Program" tha invites the industry to test drive DITA's frames for themselves. DITA-Lancier: Advanced Technology for Land, Sea, and Air With its advanced lens technology that ideally meets style, you can wear DITA-Lancier shades whether you are on land, in the sea, or the air. To be more precise, there are 3 DITA-Lancier options to benefit from in your everyday activities: Land Collection These brown polarized lenses contrast yellows, greens, and reds, boosting clarity, revealing vibrant colors, and optimizing visibility while you are, for example, in a trail or road environment. Drive, run, and cycle easily with Land-lens! Sea Collection Fishing, sailing, and other beach activities from now on can be more exciting with Sea-lens. They feature maximum polarization, eliminating glare of the water and ocean environments. The shades can contrast reds (like skin tones) and blue backgrounds (sky and ocean), making it easier to navigate in the sea areas. Air Collection Open-air activities like ball striking, skiing, and flying require more clarity to have a more organic visual experience. With the G-12 air lens, the green and blue backgrounds are contrasted with the reds. To active optimal contrast, there is no polarization. Hence, you may use DITA sunglasses every day. The DITA-Lancier collection is crafted from titanium. Thanks to its co-injected anti-slip rubber nose pads and temples, the ultimate comfort and complete adjustability are guaranteed. DITA's "Two-week Test Drive Program" If it comes to guarantees, it is a must to announce that DITA implemented a powerful take-home program, letting any customer buy a DITA-Lancier frame, bring it home, and compare and contrast it with their other lenses. Within the 2-week time limit, they can accept the challenge to figure out whether DITA's Advanced Lens Technology is trustworthy. If not, they can bring it back and get a full refund. Unique DITA's Advanced Lens Technology DITA-Lancier utilizes a screwless hinge system that provides a longer lifespan of the frame if compared to other ones. The sun and optical glasses are designed with a custom anti-walk hinge pin featuring close/open assisted detent. With its help, extra support during activities is ensured. Besides, each frame features an enhanced temple tip that upgrades security for performance. For all-day comfort, the shades come along with adjustable textured anti-slip injected nose pads and soft-touch anti-slip temple tips increasing stability. Therefore, DITA-Lancier functional frames are perfect for various activities. Their intentional ergonomic design, lightweight comfort, and focus on durability approve DITA's unparalleled expertise plus its deserved position as a global leader in optical innovation. About DITA DITA is a Japanese eyewear brand on the luxury market founded in 1995. All the frames are finalized and hand-crafted in Japan because of the undeniable craftsmanship, including special attention to detail and the utmost level of quality among its artisans. The DITA's frames are made with the best materials like 18K gold, titanium, white-yellow and Japanese zyl acetate. For a few decades, the focus of DITA has remained the same - mastering the art of eyewear without sacrificing style. DITA’s design philosophy blends timeless elegance with contemporary style. The brand draws inspiration from various sources, including vintage Hollywood glamour and modern architectural lines, to create eyewear that is both classic and avant-garde. This unique approach has garnered a loyal following among celebrities, fashion influencers, and eyewear aficionados. In addition to its exceptional craftsmanship and design, DITA is also committed to innovation. The brand continuously pushes the boundaries of eyewear technology, incorporating features like flexible hinges and ultra-lightweight frames to enhance comfort and functionality. Modern Day OptX is your official dealer to make a choice between a variety of DITA frames to meet all your requests regarding wearing both stylish and functional eyewear. Our dedicated team of professionals welcomes you to select between the most innovative, durable, and luxurious models without sacrificing style. You can add a touch of individuality to your everyday outfit with only a pair of DITA's eyeglasses and sunglasses. Visit us in the heart of New York City at our convenient locations - 463 Amsterdam Ave (corner of W 82nd St) and 575 Columbus Ave (corner of W 88th St).
