DITA Enters Fall 2024 with Industrial Garden Collection

For nearly three decades, DITA has stood unrivaled in its quest to perfect the art of eyewear. As the brand approaches its 30th anniversary, they proudly unveil a new collection that embodies the core of their design philosophy. Introducing Industrial Garden—a stunning evolution of DITA's signature styles, now reimagined into a breathtaking array of eyewear. This collection, scheduled for the fall of 2024, is a celebration of the company's heritage, blending the timeless elegance of past designs with forward-thinking innovation. Let's join the show and explore how Industrial Garden captures the essence of DITA’s legacy and propels it into a new era.

Drawing inspiration from the label's iconic styles, Industrial Garden features frames crafted from premium materials like high-grade titanium and luxurious acetate. These elements combine to create eyewear that is both remarkably durable and strikingly light, providing optimal weight distribution and an unparalleled level of comfort. Each piece is crafted with exceptional attention to detail, featuring polished surfaces and meticulously designed accents. The result is an assortment of dazzling models that not only pays tribute to the company's storied history but also paves the way for the trends to come. 

In terms of color and finish, Industrial Garden offers a rich variety that reflects DITA's commitment to aesthetic excellence. Bold, deep tones such as midnight black and gunmetal grey offer a dramatic and sophisticated look, perfect for making a statement. In contrast, softer, nature-inspired shades like rose, plum, and timber evoke a sense of calm, beauty, and connection to the natural world. The collection also includes a variety of finishes, from matte to high gloss, enhancing the visual and tactile experience. This diverse array of colors and finishes ensures that there is a perfect option for every personal style, making each piece a versatile addition to any wardrobe.

Stunning in its execution, the EYEMORI showcases an ethereal rimless panto design akin to a gentle touch of garden breeze. The model integrates a finely engineered titanium bridge, blending strength with an ultra-lightweight profile. The screw-mounted lenses offer a crisp, unobstructed view, while the chamfered hinge block, meticulously detailed, exudes an air of sophisticated engineering. Sculpted with the finesse of a blooming flower, the acetate temples add a touch of organic elegance, merging robust durability with delicate, floral-inspired aesthetics. Available in a number of soft polishes, the EYEMORI is also offered as sunglasses, enhancing the dazzling style of this model with delicate lens tints.

Showcasing a bold rectangular design, the DETRON effortlessly bridges industrial strength with botanical finesse. The model is made of premium Japanese acetate, known for its lightweight endurance and silky touch. The brand's signature HAKATRON temple, featuring a dual titanium plate, is adorned with elaborate line detailing that merges mechanical precision with delicate accents. Complementing the basic frame, the sunglasses version bursts with vibrant summer hues and offers exceptional UV protection, seamlessly blending sleek aesthetics with sun-ready functionality.

The JOURNEY-TWO represents the pinnacle of refined minimalism, fusing industrial sharpness with delicate floral undertones. This pair of glasses showcases an air-light titanium frame, embellished with diamond-pressed accents and vivid enamel detailing along the front lens rim. Bringing in the nostalgic curve of the yesteryears, the petal-like, discreetly upswept contours are a fair fit for any face, while a bunch of luxurious colorways give it a distinct contemporary polish. The exquisitely architected temples, combining geometric precision with organic elegance, provide an unparalleled equilibrium of comfort and avant-garde style with every wear. With sunglasses coming in several intriguing lens tints, the JOURNEY-TWO is DITA's new style incarnate.

Representing a remarkable fusion of the DITA's classic design principles with cutting-edge creativity, the Industrial Garden collection steps in to light up rainy autumn days with its soft yet commanding sheen of excellence. Every piece showcases unique conceptual vision and exceptional attention to detail, embodying the precision and artistry the Japanese design is renowned for. By merging classic influences with contemporary design, Industrial Garden offers a sophisticated take on the DITA we all know and love. As Fall 2024 approaches, the new line promises to redefine eyewear with its ground-breaking designs that draw from the past, with its refined silhouettes and meticulous craftsmanship, yet look into the future, sleek, dynamic, and daring.

We’re thrilled to announce that DITA’s latest Industrial Garden collection is now available in our stores. Come in and experience these extraordinary frames firsthand, selecting the perfect pair that complements your unique face shape and personality. Our friendly assistants are eager to guide you through the brand's new line of glasses, ensuring you find eyewear that’s as distinctive as you are. You can visit us at our flagship locations: 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St) in New York City for a personal try-on tour. Step into the world of DITA’s Industrial Garden, where innovation meets style, and let your eyewear flourish!