Etnia Barcelona Goes Full Color with Chroma Collection

Last weekend in Paris, Etnia Barcelona lit up the scene, literally, with its newest CHROMA collection. Encapsulating the very essence of color, the line boasts 14 eyewear models that command attention with their dramatic shapes and fearless volumes. Boldness is the name of the game, yet the stakes are subtle, and Etnia Barcelona knows exactly how to bet. Defining this autumn with all the vibrance it deserves, the iconic Spanish label gives us eyewear that dazzles with each colorful, sculptural, purposeful detail.

In launching their CHROMA campaign, Etnia Barcelona teamed up with the emerging photo whiz Zhong Lin, who has just swept through social media with her heartfelt Project 365 response to the bleak isolation of the pandemic. In her viewfinder, color transforms into a living presence, pulling you into its own magical, kaleidoscopic dimension. As the raw intensity of red is softened into the dreamy haze of pink and the lush glow of orange bursts against the mysterious richness of blue, CHROMA reveals the hypnotic fusion of hues, textures, and shapes, showcasing how color can shift perspectives, alter moods, and breathe new life into the everyday.

With its CHROMA line, Etnia Barcelona delivers a slew of striking, unmissable designs that have no chance of escaping anyone's notice. The silhouettes range from gently upswept corners and smooth, rounded curves that channel a touch of vintage charm to bold, straightforward geometry and sharp clubmaster angles that command authority. Rich and soft hues, solidity and translucency are mixed and clashed to create magnetic points of contrast, with a single bold color occasionally spotlighted to bring out the architectural beauty of the frame. Magically catching the light and letting it do its bewitching dance inside the clear acetate, each style projects a distinctive character, wrapping you in handcrafted splendor from bridge to temple tips.

Undeniably vibrant yet delicately sculpted, the CHROMA glasses seem to flutter on your face, adding a special touch of drama depending on the model you choose to wear. Bound by a single aesthetic of color and ingenuity, the styles present radically different moods that resonate with the many facets of our personalities. Just as the fancifully angled butterflies accentuate your gaze with soft shifts in thickness, the monumental square frames bring out the edge in your features through their direct, linear designs. From playful artistry to unapologetic confidence, CHROMA drops a rainbow into the autumn cityscape, encouraging you to shine brightly even in the midst of seasonal change.

The temples in CHROMA designs are seamlessly and daringly integrated into the frame. Whether slender and graceful or robust to the point where they feel almost industrial, they deliver a standout look from every perspective. With translucent acetate boldly overlaying the front, often juxtaposing two equally mesmerizing hues, the arms appear to curve smoothly into the frame itself, as if they are sculpted to form a continuous, flowing line. The same overlapping technique is also seen in bridges throughout the CHROMA line, along with occasional angled accents for architectural whimsy. Layering on volume and texture, the collection never crosses into excessive chunkiness, maintaining a sleek, refined design through and through. 

In a quest to perfect every inch of CHROMA, Etnia Barcelona keeps an artistic focus all the way to the temple tips, again literally, crafting those in unique, eye-catching shapes. The titanium core wire gleams ethereally through the clear acetate of the arms, while the "CHROMA" logo makes a vibrant display on the inner side in a fancy, lively font. Radiant and immaculate from every angle, the new collection is designed to leave a mark and made to last through countless autumns. Set to hit the shelves any day now, it's ready to captivate and inspire.

• MAZZUCCHELLI ACETATE FRAMES: Crafted from top-grade Mazzucchelli acetate, Etnia Barcelona frames offer a sturdy, lightweight feel that remains comfortable throughout the day. The material’s quality is instantly visible in its smooth surface and rich texture, offering a sense of luxury without unnecessary flash. Both durable and flexible, the CHROMA glasses are resistant to warping, retaining their pristine look and clean finish even after years of regular wear.
  
  
• BARBERINI MINERAL GLASS: The lenses in CHROMA are made of a highly durable, optically advanced material—the famous Barberini mineral glass. Ensuring exceptional clarity and eye protection, they provide a vision that is both color-sharp and glare-free, perfect for long hours of wear without eye strain. They are also scratch-resistant, making them notably more durable than standard lenses.
  
  
• PREMIUM FIT: The CHROMA collection is built for comfort and longevity. Engineered to provide smooth, easy movement, the hinges seamlessly keep the construction together without a hint of stiffness or looseness. The ergonomically shaped temples rest comfortably behind the ears while maintaining a secure fit. With soft, skin-friendly nose pads, you never have to worry about the slightest discomfort or those unsightly pressure marks.
  
  
• HANDMADE IN SPAIN: Carrying the legacy of three generations in eyewear craftsmanship, Etnia Barcelona expertly weaves together time-honoured handwork traditions with the latest technological advancements. Each CHROMA pair is painstakingly crafted by hand, with precision and passion inspired by over a century of artistic history. Taking days to complete, the glasses emerge flawlessly shaped, balanced, and polished, quality-approved to be worn with ease, pride, and pleasure.
  

The wait is almost over! CHROMA is about to make its debut, and we invite you to explore this remarkable collection at our flagship stores in New York. Experience the brilliance of CHROMA frames up close and find the style that speaks to you. Our friendly team is on hand to help, or you can take your time to explore the entire range of models at will. We are looking forward to seeing you at 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St).