When less says more, Götti speaks volumes. The Swiss eyewear brand unveils its latest release—the Precious Objects collection—as a tribute to tactile elegance and understated opulence. A masterclass in restraint, each piece fuses sculptural clarity with finishes that shimmer quietly. Wrapping precision-engineered titanium in textures that recall liquid metal, brushed silk, or warm gold, Götti delivers eyewear that feels like something between jewelry and architecture—clean lines made radiant and fluidity turning into pure luxury. Weightless materials shaped with exacting finesse, surfaces that gleam without overwhelming, and silhouettes that whisper premium rather than shout it—these are objects to be worn, but also to be admired up close, like a rare find held in the palm of your hand. With its new collection, Götti turns the idea of preciousness into something tactile, wearable, and quietly commanding.
Swiss Minimalism, Clad in Gold
Götti’s Precious Objects collection reframes luxury through the lens of subtlety. These frames don't rely on ornate embellishment or flamboyant shapes—they seduce with simplicity. Soft curves and geometric restraint create silhouettes that feel both modern and elemental. Timeless shapes are reimagined through Götti's discipline of minimalism, distilled down to pure grace and poise. Each line feels intentional, every angle considered—a quiet confidence made visible in the way the frames sit with ease, never demanding attention yet impossible to overlook. Crafted from ultralight titanium, the eyewear offers remarkable resilience while maintaining a barely-there presence on the face, more like wearable tension than rigid form. What truly sets it apart, though, is the finishing: delicate coatings that suggest the shimmer of genuine precious metals. These aren’t mere colorways—they're surface treatments that catch light and shift tone with movement, giving sleek minimalism a high-gloss, noble soul. In this collection, Götti finds poetry in precision, turning elemental materials into something intimate, fluid, and quietly rare.
Precision Meets Polish: How Götti Does It
Behind the elegance of Götti's new collection lies a deeply technical process. Each frame begins with high-grade titanium, selected for its strength-to-weight ratio and hypoallergenic properties. Using a combination of CNC milling and laser-cutting techniques, Götti sculpts the frame from a single block of titanium—eliminating joints and excess bulk. By using a single piece, the frame becomes more structurally sound, as it minimizes potential weak points that could arise from welded or joined components. This method also ensures a more uniform material distribution, enhancing durability and preventing any unnecessary flexing or distortion over time.
Once shaped, the frames undergo a proprietary PVD (physical vapor deposition) process to apply Götti's precious finishes. During this process, metal is vaporized in a vacuum chamber and then bonded to the titanium at a molecular level, creating a uniform and resilient layer. This high-tech coating method creates a thin, durable layer that resists wear while offering a depth of color and reflectivity unmatched by standard lacquers. From timeless gold to refined platinum, each finish is carefully chosen by Götti not just for aesthetics but for its tactile feel and long-term performance. The result is eyewear that looks precious—and wears like it too.
Weightless, Lustrous, Pristine: Götti’s Precious Styles
Götti’s PO-01 distills the classic panto shape to its purest, airiest form. Crafted from featherlight titanium, the model offers a barely-there feel with quiet architectural presence, both graceful and strong. Finished in gold, palladium, or rose gold, it gleams like fine jewelry for the eyes.
Angular, elegant, and just a little unexpected—the PO-02 radiates confidence without being flashy. Its hexagonal shape, etched from ultra-light titanium, feels as easy as it looks bold, combining durability with a totally imperceptible weight. Available in three exquisite finishesm this frame blends luxurious refinement with understated charm, a perfect balance of opulence and ease.
With its iconic aviator shape, the PO-03 adds a sleek modern edge to a beloved vintage design. The smooth teardrop lenses flow effortlessly, perfectly light and flexible for a fit that feels truly custom. Finished in sparkling gold, palladium, or rose gold, it’s a testament to what titanium can achieve in Götti’s skilled hands.
Showcasing a bolder, slightly squared aviator silhouette, the PO-04 blends precision with elegance in every sleek edge. Its titanium structure offers an exceptionally lightweight feel, delivering comfort and strength in one shiny, beautiful package. Bathed in Götti’s curated precious finishes, each pair reveals a dynamic, living glow that elevates the frame to new heights of luxury.
Glow with Götti: Precious Objects Await!
Götti’s Precious Objects collection has arrived at Modern Day OptX, and we’re excited to offer you a chance to experience luxury like never before. Walk into our flagship stores and admire the stunning craftsmanship of these new models. Discover the latest creations of the iconic Swiss brand and marvel at the way their precious finishes shimmer and flow, both in your hands and on your face. From soft curves to sleek lines, there is the right frame for everyone - try each in a variety of colors and styles to see which one fits your look and personality best. Our expert staff is ready to assist, ensuring you find the perfect pair that fits both your aesthetic and comfort. Join us at 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St) in New York City, where your boldest eyewear dreams come true!
