Kirk & Kirk at Silmo: Two New Models, Lagoon Color, K-Lite

Causing a stir at Silmo this year, Kirk & Kirk kicked off their new communication campaign centering around the unique properties of their signature K-Lite material. Alongside this, they introduced two striking models—the Falcon and the Cat—each showcasing the brand's fearless use of vibrant design. The unveiling of the Lagoon colorway added another layer of excitement, offering a fresh, captivating palette inspired by the crisp, clear shades of the ocean. With these intriguing announcements, Kirk & Kirk continues to push boundaries, delivering bold, color-drenched styles with their unmistakable 10mm thick frames.

The brand's latest campaign, "Embrace the Light," brings to the forefront the very essence of their brand philosophy, where light takes center stage in both innovation and design. This concept is not just a fancy word; it embodies the extraordinary nature of Kirk & Kirk's trademark K-Lite material, making their optical frames and sunglasses not only stylish but also supremely comfortable. But the magic of light doesn’t stop there—it dances through the brand's frames in a captivating way, giving rise to the iconic Kirk & Kirk look that captivates the eye and sparks curiosity. More than a design choice, 'light' represents the brand's visionary journey, propelling their new glasses into the future of high-end eyewear.

• Weightless Comfort: Being 70% lighter than traditional materials like acetate, K-Lite makes it possible to create frames that weigh next to nothing. Although Kirk & Kirk often incorporates 10mm thickness into their designs, the innovative acrylic keeps the weight down, ensuring a comfortable fit for all-day wear without any added strain.
• Vibrant Color Transmission: Kirk & Kirk's patented material is engineered to allow maximum light transmission, which amplifies the richness of color in each pair. This optical effect creates a luminous, almost glowing quality in the frames, where the colors appear more vivid and multi-dimensional, catching and playing with the light in different environments. The radiant, dynamic hues give the eyewear a lively, energetic feel that literally lights up your eyes.
• Durability and Flexibility: Despite its lightweight feel, K-Lite is strong and durable, maintaining its structure over time. The material can also be finely crafted into intricate designs, allowing for sharp, bold angles and shapes that hold their form while being resistant to wear and tear.
  

This dazzling philosophy finds expression in two new Kirk & Kirk models, the Falcon and the Cat. Both pieces embody a playful yet sophisticated aesthetic, merging massive silhouettes with vibrant, clear acrylic that captures light in mesmerizing ways. The Falcon, with its striking aviator shape, and the daring Cat, featuring an updated cat-eye profile, invite you to explore your individuality while embracing the luxury of boldly sculpted, ultra-modern eyewear. These models not only reflect Kirk & Kirk's signature chunky style but also set the stage for a new chapter in their latest Centiles collection that balances artistry and functionality, perfect for those unwilling to blend in with the crowd.

Seamlessly carrying forward the robust design established by the Centiles collection, the Falcon surely soars above the mundane. With its striking aviator silhouette, this piece is crafted from lucid acrylic, where every silky curve dances with light, thanks to its translucent quality. Each line is meticulously polished, ensuring that nothing obstructs this fascinating light play. The interlacing of hues within the clear acrylic frame produces stunning effects under varying lighting conditions, particularly in the brand's new colorway, which adds a kaleidoscopic twist to the overall design. The Falcon's sleek, bold appearance not only commands attention but also embodies a sense of contemporary chic that is quintessentially Kirk & Kirk. This model invites you to be your true self and let your individuality shine bright as the color you choose to wear.

This thrilling design takes the flintiness of the cat-eye shape to a whole new level of daring. Using 10mm thick acrylic, it creates a multi-layer visual effect that is almost hypnotic, thanks to the perfect lucidity of the frame. With the beautiful gradations and contrasts within the see-through material, your eyes gain a magnetic quality, while the silhouette—graceful despite its chunkiness—frames your gaze with elegance and irresistible appeal. This captivating design not only enhances your features but also invites admiration, making it an essential statement piece for any fashion-forward woman. Embracing the spirit of bold creativity, the Cat effortlessly transforms any outfit into a stunning expression of personal style.

If you’ve been craving more blues in your Kirk & Kirk glasses, you can now get your fill with the new colorway, the dazzling Lagoon. This lovely blend of blue and sea green encapsulates the deep beauty of tranquil waters, evoking a serene and refreshing vibe. The translucent quality of the frames allows light to dance through, charming the eye with the exquisite interplay of colors and creating an effect akin to shimmering water. Each glance reveals a different facet of Lagoon, as the shades shift and blend harmoniously in different light contexts.

Showcased in the award-winning model Thor, this colorway has already made waves, quite literally, proving its versatility and appeal. The combination of blue and sea green not only enhances the unique design of any pair of Kirk & Kirk glasses but also complements a wide range of styles, making it universally fit for parties, business, and everyday wear. With its crisp, evocative palette, Lagoon is sure to stand out, capturing the spirit of fearless, dynamic modernity.

Once Kirk & Kirk's new models and palettes hit the market, you’re warmly invited to explore them at our flagship stores in New York. Experience the iconic translucent beauty firsthand as you try these glasses on, surrounded by our expert staff ready to assist with any questions you may have. With their help, you're sure to find your perfect style among our stunning offerings. Visit us at 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St) and dare to be different with Kirk & Kirk eyewear.