Maui Jim's much-anticipated launch event for their latest collection, 'Ekahi', was a dazzling affair that captivated over 900 attendees in Milan. The guest list boasted industry insiders, devoted customers, international media representatives, influential personalities, and esteemed members of the Maui Jim 'Ohana'. Adding to the excitement was the presence of Evan Mock, the brand's new Ambassador and the face of their vibrant "Color You Can Feel" campaign. As a versatile actor, skater, and DJ, Evan infused the evening with his unique energy and style. Upon entering the event, guests were transported to the picturesque Hawaiian beaches and sunsets that inspire Maui Jim's designs. They were treated to an exclusive preview of Collection 'Ekahi', the first collaboration with Kering Eyewear, and had the chance to try on the stunning new sunglasses fitted with Maui Jim's signature PolarizedPlus2 lenses. Innovative polarized video screens and a retro surf simulator added to the immersive experience, allowing attendees to dive deep into the world of Maui Jim. Maui Jim Collection 'Ekahi': Where Technology Meets Excellent Design Introducing the 'Ekahi' Collection by Maui Jim, marking the brand's inaugural collaboration with Kering Eyewear. This line merges cutting-edge technology with modern design, offering versatile shapes, vibrant hues, and signature details inspired by the Hawaiian landscape and heritage. With a commitment to enhancing visual clarity and protecting against UV rays, Maui Jim's innovative prescription and PolarizedPlus2 technology ensure an unparalleled visual experience for wearers, reflecting the brand's dedication to quality and style. The 'Ekahi' Collection is meticulously crafted to embody key elements of Maui Jim's identity. These include the Wavy Pattern, reminiscent of the ocean's rhythmic movements and the island's natural contours, the Hawaiian Native Pattern, drawing inspiration from traditional geometric designs found in Hawaiian textiles, and the Slash, reflecting the dynamic essence of the Maui Jim script logo. Additionally, in homage to the brand's origins, each style in the Maui Jim Collection is named after Hawaiian landmarks or cultural references. This collection offers three distinct categories: MauiPure, MauiBrilliant, and SuperThin Glass, each featuring proprietary lens materials. The MauiPure shades boast a vibrant wavy pattern inspired by the bold aesthetics of the 80s, catering to adventurous souls who hike with a flair for style. For those with a penchant for innovative luxury, MauiBrilliant sunglasses are crafted with PolarizedPlus2 technology, offering the clarity of glass in a lightweight lens. Meanwhile, the SuperThin Glass segment presents meticulously crafted ultra-light glass lenses, blending modern and timeless designs for the chic traveler. With styles tailored for open-air sports and outdoor lifestyles, Maui Jim collection appeals to a diverse range of individuals, from expert athletes to adventure enthusiasts and trendsetting Gen Z. Hiehie Sunglasses Introducing Hiehie, the timeless round sunglasses you can rely on for your outdoor adventures. Crafted with SuperThin Glass, these shades offer unparalleled clarity, allowing you to experience the world in a whole new light, whether you're scaling mountain peaks or exploring the bustling streets of the city. Frame Details: Exclusive PolarizedPlus2® lens technology enhances color and clarity, reducing glare for a vivid visual experience. Signature Native Pattern adorns the temple core exterior, paying homage to Hawaiian heritage and adding a touch of elegance to the design. The Signature Slash and native pattern on the rubber temple tips not only provide a secure grip but also infuse the frames with distinctive Maui Jim style and craftsmanship. Kenui Sunglasses Meet Kenui, the versatile rectangle sunglasses that effortlessly complement your attire, whether you're in the office or enjoying leisure time outdoors. Engineered with SuperThin Glass, these shades offer unparalleled clarity, ensuring crisp and vibrant views wherever your adventures take you. Frame Details: Experience enhanced color and clarity with the exclusive PolarizedPlus2® lens technology, which reduces glare for optimal visual comfort in various lighting conditions. The Signature Native Pattern adorning the temple core exterior adds a touch of sophistication, paying homage to Hawaiian heritage and elevating the frame's aesthetic appeal. With the Signature Slash and native pattern on the rubber temple tips, Kenui combines style and functionality, providing a secure fit while exuding the distinctive Maui Jim craftsmanship. Hanohano Sunglasses Discover Hanohano, the timeless square sunglasses crafted for both urban adventures and seaside escapes. Engineered with SuperThin Glass, these shades offer unparalleled clarity, allowing you to enjoy the crispest views of your surroundings, whether you're exploring city streets or relaxing by the water's edge. Frame Details: Experience enhanced color and clarity with the exclusive PolarizedPlus2® lens technology, which reduces glare and enhances contrast for optimal visual acuity in diverse environments. The Signature Native Pattern on the temple core exterior adds a touch of elegance, drawing inspiration from Hawaiian heritage and infusing the frame with cultural significance. Featuring the Signature Slash and native pattern on the rubber temple tips, Hanohano combines style with functionality, ensuring a secure and comfortable fit while exuding the distinctive craftsmanship of Maui Jim. Immerse yourself in the pinnacle of eyewear excellence with Maui Jim's latest collection, exclusively at Modern Day OptX. From timeless aviators to contemporary rounds and bold wraparounds, explore an array of styles designed to cater to diverse tastes and lifestyles. Elevate your fashion game while indulging in unmatched visual clarity with Maui Jim's state-of-the-art designs. Step into Modern Day OptX and embark on a journey to find the ideal pair by Maui Jim that perfectly complements your individual style and personality.
