OVVO Enters FW 2024 with New Ultralight, Ultrastrong Designs

Autumn at OVVO Optics is all about unexpected transformations, and their campaign for Fall/Winter 2024, playfully dubbed "Fall for Something New", invites you to see eyewear through a whole new lens - literally and figuratively. A love letter to craftsmanship, innovation, and the quiet autumnal charm, the new styles breathe life into the season’s soft yet dynamic essence . Balancing nature-inspired tones and frames that are light as air with OVVO’s signature high-tech materials, the collection gives you eyewear that feels as timeless as it looks forward-thinking.

The campaign highlights six fresh designs from OVVO's Surgical Steel & Titanium line. Known for engineering eyewear that’s practically indestructible, the brand explores a mix of classic and modern-day influences this fall, offering something that's both familiar and excitingly new for every taste. Crisp and warm hues come together in perfect harmony, clear lines converge into delicate angles, creating silhouettes that give your glance that OVVO edge without overpowering your natural features, and hand-crafted excellence shines through every piece. From the precision-engineered joints to the perfectly calibrated curves, it all clicks to bring us frames that are as functional as they are striking. Seamlessly integrating eye-catching accents into understated designs, each of the new models feels uniquely suited to the season while still remaining versatile enough for year-round wear.

For those in love with Audrey Hepburn's iconic grace and Old Hollywood glam, the OVVO Style 6046 is a definite must-have. Its sleek, refined contours, carefully rounded angles, and gently upswept cat-eye create an air of elegance at ease that makes any ensemble shine. Available in six captivating color-blocked combinations, from whispery white on platinum to lustrous royal blue with cyan , these glasses seamlessly blend retro charm with a touch of modern-day edge. The lightweight, skin-friendly construction ensures they feel as good as they look, whether dressing up or down. Designed for both aesthetic appeal and enduring comfort , the Style 6046 weaves an everlasting shimmer of class into every glance you throw.

The OVVO Style 6061 flips the script on eyewear with its fresh aesthetic and charming color schemes. The sleek browline arch creates a distinctive, dramatic silhouette, while the semi-rimless design gives the frame a floaty, barely-there feel. Go bold with pomegranate and turquoise or stick with the edgy crow-black and bubblegum - either way, there’s a hint of powder pink in every pair to keep things playful. The advanced composite material ensures perfect comfort and all-day wearability, yet the model is surprisingly robust for its delicate look. Perfect for anyone who loves minimalist frames with maximum personality, the OVVO 6061 is sure to make you stand out as effortlessly as it's worn.

Whether you choose it in bold cherry matte or understated powder gray , the OVVO Style 6062 projects a dynamic, confident vibe with its structured square design and sharp profile. Built for those who appreciate precision, these glasses showcase painstakingly engineered lines that give the frame a clean, architectural feel. The subtle double-line accent on the temples adds a suave nuance, while the air-light construction never compromises on strength. Each detail is cut, adjusted, and seamlessly aligned to create a frame that feels like a natural extension of you. Ideal for larger faces, the slightly wider-than-usual shape ensures a comfortable fit while maintaining its bold, high-tech statement.

• LIGHTWEIGHT STRENGTH: At the heart of the new models lies OVVO's signature material - a fusion of military-grade surgical steel and titanium. Originally developed for spacecraft and military applications, this composite offers unparalleled strength, flexibility, and hypoallergenic properties . These feather-light frames weigh in at just 17 grams, making them as comfortable as they are durable (in fact, capable of withstanding up to 90 pounds of force without a scratch).

• SHADES OF FALL: OVVO is stepping into softer aesthetics this season. Picture warm amber, earthy browns, and deep auburn tones, paired with striking accents like rose gold, lilac, and cyan . These frames evoke crisp autumn air and the richness of falling leaves, effortlessly blending nature’s palette with cutting-edge technology.

• GEOMETRIC ELEGANCE: With a unique balance of delicacy and strength , each pair seems to carry a piece of autumn magic vibrating quietly in its soft lines and finely honed contours. Classic forms are reimagined with soft angles and bold curves, creating frames that are both striking and wearable. Whether you're drawn to minimalist sophistication or crave a statement piece, OVVO's latest designs are versatile enough to suit any style.

• ARTISTRY IN EVERY DETAIL: Every pair undergoes an 85-step production process , a testament to OVVO's obsession with quality. Frames are laser-cut in Germany, then hand-assembled in Poland by a team of 250 dedicated craftsmen. From the patented screwless hinges - capable of enduring 300,000 rotations - to the flawless geometric shapes and retro-modern silhouettes, each OVVO frame reflects a meticulous blend of artistry and engineering.

We’re excited to introduce the new OVVO frames at our flagship stores in New York. Come by, try them on, and experience the precision and weightlessness firsthand. Feel the craftsmanship and the light-as-air comfort that only OVVO can offer. Take your time to browse through our curated selection and find just the right OVVO style and colorway that fits your unique look.

Our expert assistants are on hand to guide you through the process, offering personalized recommendations and helping you pick a style that truly resonates with you. Whether you're after something bold, classic, or completely original, we’re here to ensure you find the frame that feels intrinsically yours. We're looking forward to welcoming you at 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St). See you soon!