Hawaii is a place where summer never ends, and for Maui Jim, that means continuously delivering eyewear that matches the island’s evergreen energy. As 2025 kicks off, the brand introduces three new wraparound styles that combine cutting-edge technology with sleek, performance-driven design. These frames are built to conquer the elements, offering enhanced clarity, comfort, and durability for those who live life in motion. Whether you’re surfing, sailing, or just soaking up the sun, these new models are ready to take your adventures to the next level.
The Bright Spots of Maui Jim's Latest Frames
Maui Jim has always been known for creating sunglasses that go beyond just style, offering innovation and performance ever since their first pair hit the market. The new frames for 2025 continue this legacy, delivering eyewear that excels in both functionality and design. Here’s a glimpse of what’s coming:
- Wraparound Design: The new Maui Jim frames are designed to wrap around your face, providing a full field of vision while offering maximum protection from the sun, wind, and sea spray. Just what you need when you’re an outdoor enthusiast who craves clear, unobstructed views at high speeds.
- Rubberized Grip: The rubberized temples and nose pads of Maui Jim sunglasses ensure a secure, slip-free fit, even in the most active conditions. Be it riding the waves or hitting the trails, the sunglasses stay firmly in place so you can focus on the action, not the fit.
- PolarizedPlus2® Lenses: Designed to cut through the harsh glare of the ocean or sun-drenched streets, Maui Jim’s trademark polarization technology notably enhances contrast and sharpness to reveal vivid, true-to-life colors. This is especially important for surfers, where visibility is key to spotting incoming waves and navigating changing conditions.
Continuing to live up to its reputation, Maui Jim ensures that every frame not only promises unbeatable performance but also captures the essence of effortless summer style. If you’ve been on the hunt for a new pair of sunglasses to keep you company through all your sun-filled adventures, these fresh frames might just be the perfect match. Let’s dive into the exciting details and discover what makes each model stand out!
The Ho'okipa: Zero Rim, All the Color
Kicking off 2025, the Ho’okipa delivers a sleek, weightless feel with a fit that moves with you. This rimless wraparound frame is featherlight yet impressively flexible, adapting to your every summer escapade without a hint of pressure. Maui Jim’s trademark rubber nose pads gently hug the bridge of your nose, keeping slippage at bay even in sweltering heat or during high-energy adventures. Meanwhile, the grippy temple tips ensure a secure, stay-put fit, so you can ride the waves or lounge by the water without a second thought.
At the heart of the Ho’okipa’s performance are MauiPure lenses, engineered to elevate every scene with razor-sharp clarity and breathtaking color. Blues shimmer deeper, greens burst with vibrancy, and every detail—whether sunlit waves or winding mountain trails—pops with exceptional contrast. These lenses aren’t just about aesthetics; they’re impact-resistant powerhouses, shielding your eyes from unexpected bumps and drops. This new Maui Jim icon arrives in two fresh hues: a bold cyclamen pink that radiates sunny warmth and a crisp, transparent light green that channels a cool, effortless energy.
The Keha: Maui Jim's Rugged Summer Edge
Maui Jim’s new Keha takes wraparound performance to the next level with a bold, angular frame built for speed and stability. Crafted from premium acetate, it offers exceptional durability while remaining resistant to saltwater and sweat, standing up to the demands of high-exposure environments. Despite its sturdy build, acetate provides a natural flexibility that adapts to your face, ensuring a snug yet pressure-free fit. Rubberized temples and nose pads enhance grip, keeping the frame firmly in place even through rapid movement or changing conditions. The result is a fit that feels weightless yet secure, allowing full freedom of motion whether you’re surfing, sailing, or exploring rugged trails.
The lenses in the Keha frame are built to repel water, dust, and fingerprints, ensuring your view remains clear even in challenging conditions. Their hydrophobic coating causes water to bead up and roll off, while smudges and marks are easily wiped away. This feature keeps your lenses pristine, maintaining sharpness and clarity through every adventure. And with Maui Jim’s advanced polarization technology, the Keha slices through glare with ease, delivering pristine color and razor-sharp clarity no matter where you are.
The Kanaio Coast: Built for Splash and Speed
Designed for movement, the Kanaio Coast brings a streamlined, athletic edge to Maui Jim’s 2025 lineup. The wraparound frame mirrors your face’s natural lines, hugging your temples for a fit that stays locked in no matter the pace. Rubberized arms feature an ocean-wave texture for extra grip, ensuring these sunglasses won’t budge, whether you’re carving through water or trekking sun-drenched trails. The bold curvature isn’t just for style—it expands your field of view, so nothing escapes your line of sight.
Built for endurance, the Kanaio Coast features a featherlight yet durable frame that shrugs off salt, sweat, and constant motion—perfect for life by the water. The barely-there fit stays locked in place, letting you move freely while enjoying uninterrupted clarity. Maui Jim’s signature polarized lenses elevate every detail, cutting through harsh glare and sharpening contrast with precision. Sunlight bouncing off waves or pavement disappears, revealing crisp, high-definition scenery that keeps up with your every move.
Set Your Sails for Maui Jim at Modern Day OptX!!
The new Maui Jim frames for 2025 are here, bringing next-level performance to every adventure. Discover their stunning style and exceptional quality at Modern Day OptX! Visit our flagship stores to experience these frames firsthand—try them on, feel how perfectly they fit, and see every detail in vibrant clarity through these incredible lenses. Our expert staff is ready to guide you through the tech details and help you choose the perfect pair for your needs. Stop by at 463 Amsterdam Ave (corner of W 82nd St) or 575 Columbus Ave (corner of W 88th St) in New York City and explore the latest Maui Jim wraparounds!
